Cheaper revenue
Existing contacts can be addressed directly in line with the buying cycle.
Newsletter & Marketing
Newsletter marketing that activates contacts.
Newsletter and marketing systems that let you address existing customers and leads with relevant, regular, and measurable communication.
Some of our clients:
Why it matters
Your existing contact list gives you a direct path to people who already know your company.
Stay visible
Regular contact keeps you top of mind until the need arises.
Properly segmented
Each segment receives the right message at the right time.
Measurable
See what opens, clicks and revenue deliver, and learn from it.
What effective newsletter marketing delivers.
Relevant
Segments receive content and offers that match their actual interests.
Consistent
A clear rhythm keeps your business visible with relevant content.
Measurable
Opens, clicks, and inquiries show what works and what should be improved.
You get.
Strategy & rhythm.
A clear plan for when and what you communicate.
A clean tool setup.
Mailchimp, Brevo, Klaviyo or your shop, set up right.
Segmentation & automations.
Welcome, cart and follow-up, automatically at the right time.
Templates & forms.
Recognizable and simple, to collect contacts.
Social media on request.
We also run your channels, like we do for Ever Clean.
Understandable reporting.
Clear metrics show impact and useful next steps.
Frequently asked questions
How many contacts do I need before newsletter marketing is worthwhile?
Even a small, relevant and properly consented list can create value. The offer, buying cycle, data quality and a realistic communication rhythm determine its potential.
How do you choose between Mailchimp, Brevo and Klaviyo?
We work with Mailchimp, Brevo, Klaviyo or the newsletter features of your shop. The choice depends on the shop, CRM, segmentation, automations, team and budget. For TukToro, we integrated Mailchimp segmentation into Shopify.
How does SCHMUT/WEISS support newsletter content?
On request, yes. We can handle strategy, topic planning, templates, copy, sending, and ongoing analysis. Your team approves specialist claims and offers before each send.
How can social media complement newsletter marketing?
On request, we connect both channels through topic planning and campaigns. For example, we manage Ever Clean's social media channels.
How do you implement GDPR-oriented newsletter marketing?
We plan for traceable consent, double opt-in, unsubscribe handling, data-minimizing forms, and appropriate processors. The legality of your specific contact lists and campaigns should be reviewed by privacy counsel where needed.
What does newsletter marketing through an agency cost?
Costs are split between initial setup and ongoing support. The tool, data migration, templates, forms, segments, automations, sending frequency, and content production determine the scope. After an assessment, you receive a proposal that lists tool costs and agency work separately.